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Media Research Manager – Media Analytics

About Affectiva:

Affectiva, a Smart Eye company, is on a mission to humanize technology. An MIT Media Lab spin-off, Affectiva created and defined the Emotion AI and Human Insight AI categories. Built on deep learning, computer vision, speech science and massive amounts of real-world data, Affectiva’s technology can detect nuanced human emotions, complex cognitive states, activities, interactions and objects people use. In the media industry, Affectiva’s technology is used by 2/3 of the world’s largest advertisers to research consumer engagement with ads, videos and entertainment content.  In the automotive industry, Affectiva’s Interior Sensing AI is enabling leading car manufacturers, fleet managers and ridesharing companies to build next-generation mobility that understands the state of the driver, the cabin and the occupants in it.

The Position

The Media Analytics division is seeking a Media Research Manager to foster strong relationships with current and new clients, and to maximise the value they realise from our technology through consulting on interpretation, training and understanding of their end use case. 

Key responsibilities

  • Work with key media and market research clients to ensure the maximise the value they extract from Affectiva’s technology as part of their offer
  • Build strong and trusted relationships with key client stakeholders
  • Build a clear understanding of each client’s business challenges, the use case for Emotion AI in that business, and how Affectiva technology can help address their pain points
  • Ensure clients gain maximum value from Affectiva technology by training teams in use of the tech, and assisting in interpretation, especially for initial projects or new use cases
  • Maximising revenue growth for Affectiva’s Media Analytics by ensuring effective delivery of services, and perceived value from the insights
  • Collaborating with business development to win new clients
  • Ensuring effective delivery of proof of concept projects to open up new opportunities
  • Collaborating with the customer success and product leaders to ensure new developments are implemented effectively and end-user clients gain value from them
  • Collaborating with the Marketing team to identify key marketing opportunities, and help co-ordinate marketing campaigns, including generation of content

 

Experience & skills required

  • 5+ years’ experience in the market research industry, in client facing roles or in client-side  research teams
  • Track record of client impact – helping clients / businesses solve their marketing issues
  • Proven experience of using and generating value from disruptive research technology
  • Good experience in advertising or content development research
  • Strong analytical skills – comfortable with interpreting statistical analysis
  • Experience with facial coding and other “neuromarketing” technology highly desirable
  • Client-side experience desirable
  • Excellent communication skills – must be a persuasive and effective communicator to senior audiences
  • Comfortable in a matrixed and fast-moving, start-up environment.

 

Education required

  • Strong bachelor’s degree in relevant area – e.g. psychology, social sciences, mathematics, computer science or other sciences.
  • Relevant Higher degree preferred

Location 

  • UK preferred;  US considered.

Reports to:

Business and Account Management Director

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