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Account & Business Development Director – Media Analytics

About Affectiva:

Affectiva, a Smart Eye company, is on a mission to humanize technology. An MIT Media Lab spin-off, Affectiva created and defined the Emotion AI and Human Insight AI categories. Built on deep learning, computer vision, speech science and massive amounts of real-world data, Affectiva’s technology can detect nuanced human emotions, complex cognitive states, activities, interactions and objects people use. In the media industry, Affectiva’s technology is used by 2/3 of the world’s largest advertisers to research consumer engagement with ads, videos and entertainment content.  In the automotive industry, Affectiva’s Interior Sensing AI is enabling leading car manufacturers, fleet managers and ridesharing companies to build next-generation mobility that understands the state of the driver, the cabin and the occupants in it.

The Position

The Media analytics division is seeking an Account and Business Development director to accelerate our sales growth and client impact in the market research and media industry.  The focus of the role will be to build sales by fostering deeper relationships with current and prospective clients, and by building our pipeline of opportunities in this sector and converting it to sales.

Key responsibilities

  • Grow sales in line with strategy & targets
  • Refine and execute on the sales strategy for Media Analytics
  • Manage the relationship between Affectiva and key clients to mutual benefit
  • Build strong and trusted relationships with key client stakeholders
  • Expand the sales pipeline in Media and marketing industry, in collaboration with other groups such as Marketing
  • Build a clear understanding of each client’s business challenges, the use case for Emotion AI in that business, and how Affectiva technology can help address their pain points
  • Ensuring effective delivery of proof-of-concept projects to open up new opportunities
  • Working with the global MD of Media Analytics to refine the value proposition for new applications of Affectiva technology
  • Ensuring clients gain maximum value from Affectiva technology by training teams in use of the tech, and assisting in interpretation, especially for initial projects or new use cases
  • Collaborating with the customer success and product leaders to ensure new developments are implemented effectively and end-user clients gain value from them
  • Collaborating with the Marketing team on marketing campaigns and content

 

Experience & skills required

  • 5+ years’ director-level experience in client-facing roles in the market research industry
  • Proven experience running and growing marketing insights accounts

 

 

  • Strong track record in sales growth and sales strategy
  • Proven experience of using and generating value from disruptive research technology
  • Good experience in advertising or content development research
  • Strong analytical skills – comfortable with interpreting statistical analysis
  • Experience with facial coding and other “neuromarketing” technology highly desirable
  • Excellent communication skills – must be a persuasive and effective communicator to senior audiences
  • Comfortable in a matrixed and fast-moving, start-up environment.

 

Education required

  • Strong bachelor’s degree in relevant area – e.g. psychology, social sciences, mathematics, computer science or other sciences.
  • Relevant Higher degree preferred

Location 

  • UK preferred; US considered.

Reports to:

  • Global Managing Director of Media Analytics
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